There is a lot of information out there about how to develop your candidate & contact database using Linkedin, Facebook, mySpace, and dare I say it, the 6,559,123 other social networks that sprang from the ether in 2007.
There are also sophisticated tools outside of these sites to search these networks, scour the Internet, run complex keyword algorithms, pull down email addresses, etc... There are contact information resources like JigSaw and Zoominfo with millions of names.
Do you get the feeling that there is plenty of contact information out there?
If you are now in the recruiting business, you should be a real expert at these tools by now. But this kind of knowledge should now be a given. It is time to move beyond these tools (by first mastering them.)
One way to think about this unprecedented availability of contact information is the evaporation of one part of our jobs! Twenty years ago, you had to build contact information databases the old fashioned way: a ton of cold-calling. But this aspect of our business is going the way of $2 gasoline.
We have to move beyond this initial shock of so much contact data. Master the tools, but then move on - because the value of that simple data is declining every day. Remember, executive recruiters and their clients often know the five obvious potential candidates. So why do they use a recruiter?
The answer is the key to differentiating yourself in this industry - an intense knowledge of business. It's time to get hungry for the expansion of your knowledge of business operations, not just for names of candidates and contacts. Read everything you can about your chosen industry and be a real resource to your clients. You probably make more money than your clients - it's time to know as much about their business as they do.
Tags: business, candidates, industry, linkedin, recruiting
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In addition to knowing our clients' businesses, I'd suggest that recruiters need to be experts in the broader art of "recruiting". Almost a contridiction in terms, eh? It's not. Too many who call themselves recruiters are really quite narrow in their skills. To make more money than your clients (that's not the goal, it's just a benchmark) you need to be an expert in your business first and then theirs.