The chart below from
Indeed.com represents the trending of job posts which contain the keywords "social networking."
Social networking has exploded over the past few years, but the chart below shows that it is now becoming a valuable job skill. Of course, relative growth doesn't mean much when you start from zero (as online social networking didn't exist.) However, even if you look at an absolute chart, the term "social networking" appears in over .1% of jobs. That may not seem like very much, but think of the major sectors of our economy that have largely nothing to do with social networking. By the end of 2009, it seems like we are well on our way to having 1% of all jobs using social networking as a job qualification!
Social networking is of course something of a fad. The construction of the term is even suspect, as social networking is not a new development created with Web 2.0, but rather the latest iteration of communication within the natural evolution of the Internet. However, this job data is no less important - we should clearly view social networking as an important trend, as it represents another facet of valuable business communication.
I suspect that recent college graduates will have no issue with this particular skill, as many people spend a couple of hours a day on Facebook and MySpace. However, if you don't have a good understanding of social networking and more importantly, how it can radically impact business processes, now is the time to get up to speed.
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