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The chart below from Indeed.com represents the trending of job posts which contain the keywords "social networking."

Social networking has exploded over the past few years, but the chart below shows that it is now becoming a valuable job skill. Of course, relative growth doesn't mean much when you start from zero (as online social networking didn't exist.) However, even if you look at an absolute chart, the term "social networking" appears in over .1% of jobs. That may not seem like very much, but think of the major sectors of our economy that have largely nothing to do with social networking. By the end of 2009, it seems like we are well on our way to having 1% of all jobs using social networking as a job qualification!

Social networking is of course something of a fad. The construction of the term is even suspect, as social networking is not a new development created with Web 2.0, but rather the latest iteration of communication within the natural evolution of the Internet. However, this job data is no less important - we should clearly view social networking as an important trend, as it represents another facet of valuable business communication.

I suspect that recent college graduates will have no issue with this particular skill, as many people spend a couple of hours a day on Facebook and MySpace. However, if you don't have a good understanding of social networking and more importantly, how it can radically impact business processes, now is the time to get up to speed.

Tags: job trends, social networking

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rahul choudhary Comment by rahul choudhary on December 23, 2008 at 12:34pm
nice horizon
Gopal Krishna Sharan Comment by Gopal Krishna Sharan on December 12, 2008 at 1:17am
Essential to have this skill set for growth
Rakesh Kumar Saxena Comment by Rakesh Kumar Saxena on November 13, 2008 at 6:15am
very helpful ,thanks
Regina Erhart Fasold Comment by Regina Erhart Fasold on October 31, 2008 at 2:44pm
Thanks for spelling out the new reality of the 21st century.
All the best,
Regina
Meenu Kapoor Comment by Meenu Kapoor on October 31, 2008 at 3:10am
Thank you Miles

This is really useful information

Regards

Meenu
Anil Aphale Comment by Anil Aphale on October 30, 2008 at 7:24am
Hi Miles,

Once again a very good article highlighting one of the major growth areas in the search for talent from a staffing agency and corporate recruitmen point of view. Here in the UK we have examples of major corporates and even central government departments starting to look at and in some cases use social networking sites in the search for talent.

I agree with you absolutely if you do not know much about social networking sites then get yourself up to speed quickly because you WILL miss out on the growing area.

If you would like a software solution which will allow you to search social networking sites for talent based on a plain English search query then please visit www.daxtra.com and click on the search station button.

All the best

Anil.
K Sayeed Comment by K Sayeed on October 28, 2008 at 11:17pm
Thank you this is very helpful !
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